Welcome to Advertising America

 

The J. Walter Thompson Company Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche. Documents in this resource date from 1887 to 2014, with the bulk of the material dating from 1900 to 2000.

Nature and Scope

Read more about the content and scope of the resource.

Collection Introductions

Read more about the collections featured in J. Walter Thompson.

Essays and Video Interviews

Learn from academics on the Editorial Board as they highlight important documents and areas of study within J. Walter Thompson.

Visual Galleries

Discover visual highlights from J. Walter Thompson including advertisements and staff photographs.

Client Case Studies

Discover more about several of J. Walter Thompson's key clients.

The Women of J. Walter Thompson

Discover more about the women that changed the face of advertising.