Analysis of Ted Bates' Superstation Study

  • J. Walter Thompson: Advertising America
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Title
Analysis of Ted Bates' Superstation Study
Date
1981-1982
Document Type
  • Research, Reports and Data
  • Schedules
Collection
  • Chicago Office Research Department Records
Reference
jwtco007006
Description
Considers the conclusions of a study into ratings, which was deemed to have employed an ill-fitting methodology.