Articles and Speeches by Stanley B. Resor, 1916-1920, and index of speeches, 1916-1931

  • J. Walter Thompson: Advertising America
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Title
Articles and Speeches by Stanley B. Resor, 1916-1920, and index of speeches, 1916-1931
Date
1916-1931
Document Type
  • Presentations, Writings and Speeches
  • Newspapers and Magazines
  • Memoranda and Correspondence
Collection
  • Staff Writings and Speeches
Reference
jwtws004001_004015
Description
Articles, speeches, letters and notes, including annotated and printed items. The volume touches upon the structure of the J. Walter Thompson Company; the rise of magazines as an advertising medium; the methods and ethos of the advertising industry; the relationship between sales, advertising and retail; and careers in advertising. The volume also includes an index of Resor's speeches and writings between 1916 and 1931.