Charlotte Beers, 1976-1978

  • J. Walter Thompson: Advertising America
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Title
Charlotte Beers, 1976-1978
Date
1976-1978
Document Type
  • Presentations, Writings and Speeches
  • Advertisements
  • Newspapers and Magazines
  • Artwork
Collection
  • Staff Writings and Speeches
Reference
jwtws012030_012040
Description
Copies of presentations and speeches delivered by Charlotte Beers, covering a variety of themes including gender, the work of female management, the relationship between market research and creative output, stimulus and response, client retention, and lessons learned from client gains and/or losses.