Defrosting Lean Cuisine: JWT Explores the Frozen Food Market

  • J. Walter Thompson: Advertising America
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Title
Defrosting Lean Cuisine: JWT Explores the Frozen Food Market
Date
1984
Document Type
  • Presentations, Writings and Speeches
  • Research, Reports and Data
Collection
  • New Business Records
Reference
RL.00731
Description
An exploration of the frozen food market, and the potential for products targeted at the health-conscious.