Glossary of Common Terms Used in Media Audience Measurement Research

  • J. Walter Thompson: Advertising America
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Title
Glossary of Common Terms Used in Media Audience Measurement Research
Date
1971
Document Type
  • Annual Reports and Internal Brochures
  • Research, Reports and Data
Collection
  • Publications
Reference
jwtpb032008
Description
An explanation of terminology, abbreviations and technical language used in audience research.