Integrated Research Program for the U.S. Armed Forces, 1973

  • J. Walter Thompson: Advertising America
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Title
Integrated Research Program for the U.S. Armed Forces, 1973
Date
1973
Document Type
  • Research, Reports and Data
Collection
  • Brand Case Studies / Account Files
Reference
jwtac080009
Description
Report calling for a market research program which would serve every branch of the U.S. military, provided for the Department of Defense.