JWT London: The Consumer Has A Mind As Well As A Stomach

  • J. Walter Thompson: Advertising America
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Title
JWT London: The Consumer Has A Mind As Well As A Stomach
Date
1972
Document Type
  • Presentations, Writings and Speeches
Collection
  • Publications
Reference
jwtpb045014
Description
Transcript of a speech given by Jeremy Bullmore to Kraft's International Management conference, concerning how advertisers share a message with their audience.