Kodak: 15-second format B-3

  • J. Walter Thompson: Advertising America
You may need to log in to continue. Access the full document and its details.
Title
Kodak: 15-second format B-3
Date
1986
Document Type
  • Research, Reports and Data
Collection
  • Brand Case Studies / Account Files
  • New York Office Research Department Records
Reference
jwtny003003
Description
Data from a market research study into the effectiveness of Kodak advertisements.