Kodak: Copy Research Evaluation of Introductory and Satisfactory Disc Camera Advertising

  • J. Walter Thompson: Advertising America
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Title
Kodak: Copy Research Evaluation of Introductory and Satisfactory Disc Camera Advertising
Date
1982
Document Type
  • Research, Reports and Data
Collection
  • Brand Case Studies / Account Files
  • New Business Records
Reference
RL.00731
Description
Market research study considering how to advertise Kodak products. Includes blank questionnaires.