Kodak: Reactions among consumers re. five possible names for P-175 Cameras

  • J. Walter Thompson: Advertising America
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Title
Kodak: Reactions among consumers re. five possible names for P-175 Cameras
Date
1981
Document Type
  • Research, Reports and Data
Collection
  • Brand Case Studies / Account Files
Reference
jwtac011009
Description
P-175 Reactions among consumers to five possible names for P-175 cameras, and market research.