Kraft: Cottage cheese positioning

  • J. Walter Thompson: Advertising America
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Title
Kraft: Cottage cheese positioning
Date
c.1988
Document Type
  • Presentations, Writings and Speeches
Collection
  • New Business Records
  • Brand Case Studies / Account Files
Reference
RL.00731
Description
Presentation for the Kraft Dairy Group. Includes slides considering the nutritional value of various products, alternative uses for cottage cheese, and how to market the product. Also includes comment on JWT's recent successes for Kraft.