Kraft: Dairy group presentation book

  • J. Walter Thompson: Advertising America
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Title
Kraft: Dairy group presentation book
Date
1988
Document Type
  • Research, Reports and Data
  • Advertisements
  • Newspapers and Magazines
  • Memoranda and Correspondence
Collection
  • Brand Case Studies / Account Files
  • New Business Records
Reference
RL.00731
Description
Material relating to JWT's attempts to win the Kraft Dairy Group account, yoghurt sales, and yoghurt advertising.