Kraft: General files, February 1954 - May 1962

  • J. Walter Thompson: Advertising America
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Title
Kraft: General files, February 1954 - May 1962
Date
1954-1962
Document Type
  • Memoranda and Correspondence
  • Advertisements
  • Newspapers and Magazines
Collection
  • New Business Records
  • Brand Case Studies / Account Files
Reference
RL.00731
Description
Correspondence and other material relating to JWT's relationship with Kraft, new products, and JWT's attempts to solicit business from organisations which Kraft may enter into competition with.