Kraft: Rethinking Time-Honored Food Staples

  • J. Walter Thompson: Advertising America
You may need to log in to continue. Access the full document and its details.
Title
Kraft: Rethinking Time-Honored Food Staples
Date
1988
Document Type
  • Presentations, Writings and Speeches
Collection
  • New Business Records
  • Brand Case Studies / Account Files
Reference
RL.00731
Description
Presentation to the Kraft Dairy Group, concerning JWT's successes for Kraft, and how it can boost sales of further Kraft products by rethinking how they are marketed.