Managing JWT Office for Performance and Profit - Product and Profit - You Can't Have One Without the Other

  • J. Walter Thompson: Advertising America
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Title
Managing JWT Office for Performance and Profit - Product and Profit - You Can't Have One Without the Other
Date
1978
Document Type
  • Annual Reports and Internal Brochures
  • Research, Reports and Data
Collection
  • Publications
Reference
jwtpb033017
Description
A discussion of how a compromise must be reached between profit and creativity.