Marine Corps: Attitude and awareness tracking study, 1975-1989 (Aug 1978)

  • J. Walter Thompson: Advertising America
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Title
Marine Corps: Attitude and awareness tracking study, 1975-1989 (Aug 1978)
Date
Aug 1978
Document Type
  • Research, Reports and Data
Collection
  • Brand Case Studies / Account Files
Reference
jwtac074009
Description
Market research reports prepared by JWT for the Marine Corps. Includes the results of surveys to investigate awareness of the military, its advertising, and the Marines' image.