Marine Corps: Attitude and awareness tracking study, 1975-1989 (Dec 1981)

  • J. Walter Thompson: Advertising America
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Title
Marine Corps: Attitude and awareness tracking study, 1975-1989 (Dec 1981)
Date
Dec 1981
Document Type
  • Research, Reports and Data
Collection
  • Brand Case Studies / Account Files
Reference
jwtac074012
Description
Market research reports prepared by JWT for the Marine Corps. Includes the results of surveys to investigate awareness of the military, its advertising, and the Marines' image.