Marine Corps: Interviews with wives, 1973-1975 (Folder 1) (14 Jun 1973)

  • J. Walter Thompson: Advertising America
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Title
Marine Corps: Interviews with wives, 1973-1975 (Folder 1) (14 Jun 1973)
Date
14 Jun 1973
Document Type
  • Research, Reports and Data
Collection
  • Brand Case Studies / Account Files
Reference
jwtac076001
Description
Detailed interview transcripts gathering data for advertisements, aimed at both recruiting new troops and securing the reenlistment of serving Marines. Includes material concerning military and family life.