Media research, 1970-1986

  • J. Walter Thompson: Advertising America
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Title
Media research, 1970-1986
Date
1970-1986
Document Type
  • Research, Reports and Data
  • Schedules
  • Memoranda and Correspondence
  • Annual Reports and Internal Brochures
Collection
  • Information Center Records
Reference
jwtic007009
Description
Booklets produced by JWT's Media Resources and Research departments concerning television viewership, circulations, and other data relating to media consumption. Includes items concerning the new media, new research outputs, and the role of the Super Bowl and other television highlights.