Merchandising Department, 1933-1975

  • J. Walter Thompson: Advertising America
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Title
Merchandising Department, 1933-1975
Date
1933-1975
Document Type
  • Newspapers and Magazines
  • Memoranda and Correspondence
  • Research, Reports and Data
Collection
  • Information Center Records
Reference
jwtic008007
Description
Includes memoranda on the Department's work and studies in the field of retail. Includes extended reports on coupons, promotions,