Merchandising Department, 1941-1962

  • J. Walter Thompson: Advertising America
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Title
Merchandising Department, 1941-1962
Date
1941-1962
Document Type
  • Memoranda and Correspondence
  • Newsletters
  • Research, Reports and Data
  • Annual Reports and Internal Brochures
Collection
  • Information Center Records
Reference
jwtic008008
Description
Includes memoranda relating to the Department's Work, a guide to advertising in various media, a promotional booklet for Shell, merchandising in wartime, merchandising efforts targeted at young women.