Oscar Mayer historical positioning and strategy, folder 1

  • J. Walter Thompson: Advertising America
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Title
Oscar Mayer historical positioning and strategy, folder 1
Date
1992-1997; 1999
Document Type
  • Schedules
  • Memoranda and Correspondence
  • Presentations, Writings and Speeches
Collection
  • Brand Case Studies / Account Files
Reference
jwtac039007
Description
Documents concerning Oscar Mayer products and advertising, future strategies, and the results of market research.