Oscar Mayer: Qualitative Study of Concepts for Italian Meats

  • J. Walter Thompson: Advertising America
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Title
Oscar Mayer: Qualitative Study of Concepts for Italian Meats
Date
1982
Document Type
  • Artwork
  • Research, Reports and Data
Collection
  • Brand Case Studies / Account Files
Reference
jwtac041006
Description
Report into Italian meats and sauces, including focus group responses and analysis, and suggested concepts for its name.