Oscar Mayer: Qualitative Study of Reactions to Positioning Ideas for Frozen Sliced Roasted Meats, 1982

  • J. Walter Thompson: Advertising America
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Title
Oscar Mayer: Qualitative Study of Reactions to Positioning Ideas for Frozen Sliced Roasted Meats, 1982
Date
1982
Document Type
  • Research, Reports and Data
Collection
  • Brand Case Studies / Account Files
Reference
jwtac041012
Description
Report into the public perceptions of frozen food.