Papers from the 1957 Annual Meeting: Interurbia

  • J. Walter Thompson: Advertising America
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Title
Papers from the 1957 Annual Meeting: Interurbia
Date
1957
Document Type
  • Presentations, Writings and Speeches
Collection
  • Publications
Reference
jwtpb038002
Description
Presented at the American Association of Advertising Agencies' 40th conference, the paper explains the concept of 'Interurbia', the future of the American lifestyle, and mistakes made in forecasting how the United States would be transformed in the post-war years.