Regional and Split-Run Magazine Availabilities

  • J. Walter Thompson: Advertising America
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Title
Regional and Split-Run Magazine Availabilities
Date
1959
Document Type
  • Annual Reports and Internal Brochures
Collection
  • Publications
Reference
jwtpb029013
Description
A report on magazine advertising in the United States, considering the various types of publications, and the regional variations which need to be taken into account when advertising in them.