Rena Bartos, 1985-1988

  • J. Walter Thompson: Advertising America
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Title
Rena Bartos, 1985-1988
Date
1985-1988
Document Type
  • Presentations, Writings and Speeches
Collection
  • Staff Writings and Speeches
Reference
jwtws014007_014012
Description
Speeches and articles concerning the development of market research methodologies and demographic changes in the United States and around the world, especially in relation to the roles of women, and how advertising should adapt.