Sam Meek's Blue Book, circa 1927

  • J. Walter Thompson: Advertising America
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Title
Sam Meek's Blue Book, circa 1927
Date
c.1927
Document Type
  • Research, Reports and Data
  • Advertisements
Collection
  • New Business Records
Reference
RL.00731
Description
Scrapbook composed by Sam Meek, explaining the composition and production of adverts. Includes examples of advertisements produced using 'scientific' methods, and an example of a market research questionnaire.