Studying the effect of an advertising campaign: A bench-mark study for Schlitz advertising

  • J. Walter Thompson: Advertising America
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Title
Studying the effect of an advertising campaign: A bench-mark study for Schlitz advertising
Date
1957
Document Type
  • Research, Reports and Data
Collection
  • Information Center Records
Reference
jwtic015001
Description
Research into the effectiveness of a campaign for Schlitz, considering consumer responses before and after the campaign was run.