The Case for the Full-Service Agency

  • J. Walter Thompson: Advertising America
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Title
The Case for the Full-Service Agency
Date
1971
Document Type
  • Presentations, Writings and Speeches
Collection
  • Publications
Reference
jwtpb032007
Description
Printed copy of a speech by John Monsarrat, considering the benefits of a full-service agency, i.e. which undertakes the majority of its work in-house.