The Consumer Has a Mind as well as a Stomach

  • J. Walter Thompson: Advertising America
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Title
The Consumer Has a Mind as well as a Stomach
Date
5 Jun 1972
Document Type
  • Presentations, Writings and Speeches
Collection
  • Staff Writings and Speeches
Reference
jwtws011001
Description
Copy of a presentation given at Kraft's International Management Conference by Jeremy Bullmore, then London Creative Director. Provides an interpretation of how communication is used in advertising.