The Use and Abuse of Survey Research in Advertising Regulation

  • J. Walter Thompson: Advertising America
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Title
The Use and Abuse of Survey Research in Advertising Regulation
Date
1976
Document Type
  • Research, Reports and Data
Collection
  • Publications
Reference
jwtpb033003
Description
A paper outlining the advertising "review and pursue" process as practiced by the Federal Trade Commission and pitfalls in survey research used in this process.