Trends and Projections of Media Costs, 1970-1983

  • J. Walter Thompson: Advertising America
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Title
Trends and Projections of Media Costs, 1970-1983
Date
1979
Document Type
  • Research, Reports and Data
Collection
  • Chicago Office Research Department Records
Reference
jwtco004008
Description
An analysis of the cost per rating point of advertising in various media. Reflects on projected and actual changes in media costs.