White Castle 1999 planning, 1998 Aug. 20

  • J. Walter Thompson: Advertising America
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Title
White Castle 1999 planning, 1998 Aug. 20
Date
1999
Document Type
  • Research, Reports and Data
  • Schedules
Collection
  • Brand Case Studies / Account Files
Reference
jwtac057009
Description
Suggests the launch of a campaign focusing upon the 'drive-thru', media events, promotional materials, and other marketing for 1999.