Will Advertising Need Smaller Targets and Better Gun-Sights?

  • J. Walter Thompson: Advertising America
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Title
Will Advertising Need Smaller Targets and Better Gun-Sights?
Date
1964
Document Type
  • Presentations, Writings and Speeches
Collection
  • Publications
Reference
jwtpb044005
Description
An opinion on likely developments in advertising, from the perspective of the Marketing Department of the London office.